The Culting of Brands
10 easy steps
1. Difference: Distance Your cult from the establishment
2. Connect: Recruit successful attractive, sociable souls
3. Exclusivity: Not anyone can join
4. Ideology: A clear belief system
5. Solidarity: A clear sense of belonging to a group
6. Lovebomb: Overwhelm with love
7. Paradox: Make joiners feel they become more individual
8. An enemy: define what you are not
9. Contact: Splash your ideas onto the right people
10. Let Go: Don’t become a wild eyed control obsessive leader
I love this advice from The Culting of Brands. I think it's time that the Democrats looked at their brand and apply some of this thinking. PLEASE!
Thursday, February 02, 2006
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